Joachim Bentz joined Imperial Tobacco Ukraine in February 2013 to head up the consumer marketing and cigarettes brands development for Ukraine. In Februry 2015 Joachim was appointed as Insights & Intelligence Director. He is responsible for Cosumer and Trade Intelligence, Market and Pricing Intelligence, Forecasting.
Prior to Imperial Tobacco, Joachim has successful career at Beiersdorf (Nivea, Florena) having worked in strategic & local roles. Yaving started as Intership he was International Brand Manager (Hamburg, Germany), Marketing Manager (Moscow, Russia), Marketing Director in Ukraine
He received his degree in the Hamburg School of Business Administration, Harvard Business School , specializing in Business Management and Administration.
Mr. Bentz teaches Business Policy (General Management & Strategy) in Business Administration courses of the BBA and MBA program at Wisconsin International University (USA) Ukraine.