Imperial Tobacco is the first company to present format of ultra-slim cigarettes to the Ukrainian market

06.03.2013
Imperial Tobacco, the leading tobacco company in Ukraine with has become the first company to introduce to this market through the innovative ultra-slim format - Davidoff Boudoir.

Imperial Tobacco, the leading tobacco company in Ukraine with has become the first company to introduce to this market through the innovative ultra-slim format - Davidoff Boudoir.

Davidoff Boudoir cigarettes were introduced at the beginning of March. They are a mere 4.7 mm in diameter, although 99 mm long; this makes them the slimmest cigarettes on the Ukrainian market,0,7 mm slimmer than any other 99mm ‘super-slim’ cigarette.

There are two versions of Davidoff Boudoir, with tar and nicotine contents of Davidoff Boudoir  Pink (3/0.3 mg) and of Davidoff Boudoir Black (5/0.5 mg) respectively. The maximum retail price of both was fixed by the company at their launch, is 15 UAH.

Davidoff Boudoir ultra-slim cigarettes are manufactured at Imperial Tobacco’s Volgograd (Russian Federation) factory, which covers an area of more than 300 square metres. This modern complex contains a cigarette line and a packaging line which incorporates the automatic packaging of cartons of cigarettes into master cases.

Imperial Tobacco experts see great potential in the new ultra-slim cigarettes and their view is being supported by market research. AC Nielsen ratings show a positive dynamic for super-slim cigarette sales (in January 2013, such cigarettes accounted for12.8 per cent of sales, and over the last two years sales of this format of cigarette have increased by 12.2 per cent, or 1.4 percentage points). Market research also continues to demonstrate that more and more smokers are switching to more elegant and slim cigarettes(super-slims and Kingsize super-slims). Based on these data and trend analysis unique Davidoff Boudoir ultra slim (4,7 mm х 99 mm) conception was created.

Natalia Mykolaenko, Public Relations Manager

‘"Davidoff Boudoir is an exclusively female brand of cigarettes, having the elegance and grace inherent to its target audience. In addition to its innovative format, the new brand is distinguished  by its pack design, in which all the elements are rendered to perfection – the range of colours, the semi-octagonal shape of the pack characteristic of the Davidoff brand and the pack’s special texture, which gives a pleasant tactile sensation. We are pleased to introduce this new product to the Ukrainian market at the beginning of spring, and thus give premium elegance and exclusivity to our smoking ladies on the eve of the spring holidays.’"