Tobacco and health /


Snus is a type of oral snuff. We are aware of several studies that have indicated a statistical association between oral snuff and some oral and other cancers. Just as we do not believe that any cigarette is safe, it is also our view that snus should not be regarded as safe or safer than other tobacco products.

Snus is a tobacco product. As such, snus may be described by some as addictive, but that does not mean that people are unable to stop using snus if they choose to do so.

We recognise that it is the role of governments to provide the general public with clear and consistent messages about the health risks that are associated with the use of tobacco products. We do not challenge those messages. It is our policy that a clearly visible health warning will appear on packs of all tobacco products manufactured and/or marketed by Imperial Tobacco, as well as on any outer packaging intended to be presented to the consumer.

Snus is sold in a number of countries worldwide and we believe that there is no justification for a ban on the use of snus within the European Union.

The European Union (EU) introduced a comprehensive ban on snus in 1992. Sweden negotiated a permanent exemption from the ban when it joined the EU in 1995. Outside the EU, snus is sold in Norway, USA, Canada and South Africa.

In environments where smoking is restricted and snus is permitted, consumers may regard snus as a complementary or alternative form of tobacco.