Tobacco products /
Potentially Reduced Exposure Products (PREPs)

Imperial Tobacco believes that no cigarette is safe.

We recognise that it is possible to reduce certain constituents in tobacco smoke. This may in turn reduce the exposure of smokers to these constituents. However, smokers should not assume that this results in any reduced risk.

No government authority has adopted regulatory standards by which one cigarette could be regarded as having less risk than any other. It is our view that the relevant government authorities should define the objective criteria and predictive tests by which products can be judged to have potentially reduced risk.

Imperial Tobacco has been an active participant in the development of potentially reduced exposure products for many years, starting with the development of New Smoking Material (NSM) in the 1970s. We intend to continue to develop products that might be regarded by government authorities as having potentially reduced risk. Although our work is commercially confidential we want to share our knowledge and expertise with governments that seek to make progress in this area.

We believe that a workable and effective regulatory framework cannot be developed without our knowledge and experience of tobacco products. As a responsible tobacco manufacturer, we consider that we share an obligation with regulators to enter this dialogue.