Tobacco products /
Why do people smoke?

We are proud to manufacture and sell a range of high quality cigarettes and other tobacco products for the enjoyment of millions of adults worldwide.

Smokers enjoy smoking for many and varied reasons. The pleasures of smoking include the distinctive taste and flavour of smoke. Smokers also smoke to relax or to aid concentration.

We believe that adults should have the freedom to enjoy smoking whilst being aware of the associated risks to their health.

It is the role of governments to provide the public with clear and consistent messages about these risks. We do not challenge these messages and support reasonable regulation of tobacco products.

However, we will continue to challenge disproportionate and unnecessary regulation that undermines the principles of adult choice and the freedom of competition. In our view, such regulation is designed to stigmatise smokers and to denormalise smoking. We strongly believe that adult smokers and smoking should not be treated in this way.