Tobacco products /
Lower tar yields

Since the 1970s a number of governments and public health bodies around the world have recommended that reducing the tar content of cigarettes could potentially reduce the health risks to smokers that are associated with their smoking. As a result, Imperial Tobacco and other tobacco manufacturers have been encouraged or required by law to reduce the tar yields of cigarettes over time and in line with these recommendations.

Many governments do not now support advising smokers to switch to lower tar cigarettes. However, regulations in many countries continue to require further reductions in tar yields and to mandate ceilings for such yields.
Imperial Tobacco offers smokers a range of cigarettes with different tar yields. We have always managed our business in a responsible manner, complying with all relevant government regulations, standards and guidelines.

We do not believe that further reductions in tar yield ceilings are appropriate, since many governments no longer support advising smokers to switch to lower tar cigarettes. In countries where further reductions in tar yield ceilings are proposed, we seek dialogue with the relevant government authorities to understand the reasons for these proposals.